In 1987 Pascal as a wine marker and merchant creates the "Pascal Jolivet" brand. To facilitate this development and produce his own range of wines, Pascal builds a brand new winery in 1990. Inspired by Champenois facilities that he knew so well, Jolivet's wine-making cellar in Sancerre is equipped with temperature-controlled stainless steel tanks; the facilities are state-of-the-art. In 1990 Pascal Jolivet as yet owns no vines. However, contrary to then-current winemaking practices, but integral to his pursuit of launching his own style based on 100% indigenous yeasts and natural wine making operations, in 1991 he appoints Jean Luc Soty, a young oenologist.